Did you know that pay-per-click marketing is a great way to accelerate your business growth? Also known as PPC, this SEO technique consists of using search engine ads in order to generate clicks on your website. PPC is especially effective if you are not getting the clicks that you need in an organic way.
If you are not sure whether or not you’ve ever seen PPC Ads before, try to think about the results that you see at the very top when you search for something on Google. These results are market differently than the regular ones and are paid for by the website owners.
Let us explain how this whole process works: Whenever an ad is clicked, a visitor is sent to the website and the website owner or manager pays a small fee, which is why this type of advertising is called pay-per-click. A well-designed PPC campaign that runs smoothly should have a very small fee because you will see sufficient conversion from those clicks to cover the costs effortlessly. For instance, if a business pays $10 per click, but that click leads to a $500 sale, then the campaign is totally worth it.
Here is how Pay-Per-Click Marketing can benefit you:
- Searchers – Research shows that searchers are more likely to click on PPC campaign ads more often than they are to click on other forms of online advertising. This indicates that searchers do not mind seeing these ads in their search results and that the ads displayed by Google actually fit the user’s needs. And because we so often use search engines when we are looking for services and products, the search results, including the PPC ads, are very likely to be extremely relevant to what we’re looking for because Google is continuously developed better and better formulas which ensure that the majority of PPC ads meet the user’s needs.
- Advertisers – Advertisers can take advantage of new and effective means of sending their message to a bigger audience who is purposely and specifically looking for their services or products. Seeing how searchers reveal their needs through their search query, the advertising parties are able to analyze the quality of traffic that comes from search engine ad clicks.
- Search Engines – Pay-Per-Click campaigns enable search engines to offer searchers and advertisers exactly what both parties need. The searcher will become part of the search engine’s user base, while the advertisers will provide a constant stream of revenue, which is precisely why the search engines are striving to provide optimal results.
The biggest advantage of Pay-Per-Click marketing campaigns is that all search engines, including Google, are not rewarding the highest bidders only, but they also reward those ads that are high-quality and that searchers click on repeatedly. Basically, what Google does is it rewards performance and quality over financial power. If your ads are high-quality and useful, your chances of getting a better conversion rate at a small cost improve greatly.